Friday, January 28, 2011

little white lies


Well, look at that. Look at that process. Beside the fact that the issue was themed Black Swan (annoying, because it's predictable and belongs to the hashtag #whitegirlproblems, but yeah, still cool/great/jaw-dropping), the video is short and sweet, even though it was filmed over the two-month production process. And really, maybe this wasn't their intent, but made me Google Little White Lies and follow them on Twitter and see where I could buy their next issue, etc. (Maybe it doesn't matter what their intent was. Probably not.)

To sniff a finished anything, whether it's a mag, a book, a bracelet, a sweater, is to love it and to love yourself for your work. Smells like success? At the very least, though, it smells a little like teen spirit.

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