burberry art of the trench

I'm writing a paper on Burberry's Art of the Trench ad campaign as we speak... 8 pages, due tomorrow. I'm an unfortunate perfectionist so I won't even tell you how many hours I've already spent working on it. Anyone else would have printed out the paper by now, but I suffer from pathological perfectionism (Google it) so I'm still in the library churning out my best insights and editing my brains out. Anyhow, the campaign is hella dope but as part of the academia life, I obviously had to critique parts of it. Blah blah blah, I won't bog ya down with that. The video is pretty hip. Check er out.